A wishlist without email notifications is a passive tool. A wishlist with well-timed emails is an active revenue driver. The difference between the two is whether your store stays in contact between sessions.
The Four Wishlist Email Types That Generate Revenue
1. Wishlist reminder
Sent 7–14 days after an item is wishlisted and not purchased. Subject line: “Still thinking about [product name]?” Body: product image, current price, availability, and a direct add-to-cart button. Conversion rate on wishlist reminders consistently outperforms standard promotional emails because the recipient already showed intent.
2. Price drop notification
Triggered immediately when a wishlisted product’s price is reduced. Subject line: “[Product] is now [X]% off — you saved it to your wishlist.” This is one of the highest-converting email types across e-commerce — the customer wanted it, now it is cheaper. Act now.
3. Back-in-stock notification
Triggered when a wishlisted out-of-stock product is restocked. Creates urgency: “[Product] is back — and your wishlist saved your spot.” See wishlist and cart abandonment for how this fits into the broader retention strategy.
4. Low stock alert
Optional: sent when a wishlisted product has low stock remaining. Creates genuine urgency without manufactured scarcity — the product really is running out.
Setting Up Wishlist Notifications with FoldSpans
FoldSpans Wishlist Plus handles notification triggers and can connect with your email marketing platform. For Klaviyo-based flows, see the Klaviyo integration guide.
Cadence and Frequency
Do not over-email. For most stores: one reminder at 7 days, one price drop alert when triggered, one back-in-stock notification when restocked. For customers who wishlist many items, cap to one email per 14 days to avoid fatigue.
Frequently Asked Questions
Can I personalise emails with the specific product the customer saved?
Yes. Wishlist events include product data — name, image, price, URL. Personalised product emails consistently outperform generic promotional emails.
Do notification emails work for guest wishlist users?
Email notifications require an email address. Guest users who wishlist without logging in may not have a stored email. Guest wishlist handling explains the options.
Install FoldSpans Wishlist Plus to send wishlist email notifications on Shopify — reminders, price drops, and back-in-stock alerts that bring customers back.
