A wishlist event is one of the clearest buying signals a customer sends. They found a product they want — they just did not buy it yet. Klaviyo’s strength is turning events into automated email flows. Connecting your Shopify wishlist to Klaviyo lets you act on that signal automatically.
Wishlist Email Flows That Drive Revenue
- Wishlist reminder — 7 days after a product is wishlisted and not purchased: ‘Still interested? It is still available.’
- Price drop alert — triggered when a wishlisted product goes on sale
- Back-in-stock notification — when a wishlisted out-of-stock item is restocked
- Wishlist abandonment — if a cart contains a wishlisted item but is abandoned
- Wishlist re-engagement — for customers with items wishlisted 90+ days ago
Connecting FoldSpans Wishlist Plus to Klaviyo
FoldSpans Wishlist Plus passes wishlist events to Klaviyo as custom events. Install the app, connect your Klaviyo account from the app settings, and wishlist adds/removes begin flowing as events in your Klaviyo account.
Setting up the reminder flow in Klaviyo
In Klaviyo, create a new flow triggered by the ‘Product Added to Wishlist’ event. Add a 7-day delay. Send an email with the specific product the customer saved — personalised product image, name, price, and a direct add-to-cart link.
Setting up the price drop flow
Trigger: ‘Wishlisted Product Price Dropped’. Segment by customers who have this product in their wishlist. Send immediately with the sale price and urgency copy: “The [product] you saved is now [X]% off.”
Wishlist Data as a Segmentation Layer
Customers with 5+ wishlist items are high-intent shoppers. Create a Klaviyo segment: ‘Customers with wishlist > 4 items’. Target them with early access to sales, new arrivals, or loyalty incentives.
Frequently Asked Questions
Do I need to be on a specific Klaviyo plan?
Custom event triggers are available on Klaviyo’s free plan with limitations, and fully on paid plans. The wishlist events themselves are sent by FoldSpans Wishlist Plus regardless of plan.
Can I use Omnisend instead of Klaviyo?
FoldSpans Wishlist Plus supports multiple email marketing integrations. Check the app documentation for the current list of supported platforms alongside Klaviyo. See also wishlist email notifications for the full notification setup guide.
Install FoldSpans Wishlist Plus to send Klaviyo-powered wishlist email flows on your Shopify store.
